STRATEGY IN 3D
ESSENTIAL TOOLS TO DIAGNOSE, DECIDE & DELIVER
Greg Fisher John Wisneski Rene Bakker​
Published by Oxford University Press
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Integrates strategic management theory and practice using a novel organizing framework
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Provides step-by-step implementation instructions for each practical application of a strategic tool
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Demonstrates when, why, and how to use an array of strategic analysis tools
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Includes cases which have never been published before
Why this book, now?
Strategic decision making and action used to be off-limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.
The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future, tomorrow's history. Rapid innovations and ever-increasing complexities limit executives' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization.
Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century.
Table of Contents
Chapter 1: Introduction
Part 1: Fundamentals
Chapter 2: Definition and Levels of Strategy
Chapter 3: The Context for Strategic Decision Making
Chapter 4: The 3D's of Strategy
Part 2: Tools
Chapter 5: A Strategy Toolbox
Chapter 6: STEEP
Chapter 7: 5-Forces
Chapter 8: Competitor Analysis
Chapter 9: VRIO
Chapter 10: Financial Performance Analysis
Chapter 11: SWOT
Chapter 12: Root Cause Analysis
Chapter 13: S-Curve Analysis
Chapter 14: Value Chain Analysis
Chapter 15: Hypothesis Testing
Chapter 16: Segmentation Analysis
Chapter 17: Vertical Integration
Chapter 18: Market Entry Modes
Chapter 19: Business Model Canvas
Chapter 20: Balanced Scorecard
Chapter 21: Conclusion
Chapter Case Studies
Testimonials
"Strategy in 3D is one of the most useful and practical strategy books I have encountered. It is structured extremely well around the core strategic modules of diagnosis, decision, and delivery. It also gives students a practical how-to guide to 15 of the most useful strategy frameworks. Students tend to enjoy the contemporary examples and it is clear the authors have written a book that remedies some of the typical issues in strategy textbooks."
Will Geoghegan,
Assistant Clinical Professor, Kelley School of Business, Indiana University.
Award-winning instructor,
Named among the “40 Most Outstanding B-School Profs under 40 in the World” by the Poets and Quants website
Greg Fisher is the Larry & Barbara Sharpf Professor of Entrepreneurship in the Management and Entrepreneurship Department at the Kelley School of Business at Indiana University.
John E. Wisneski is a Clinical Assistant Professor of Management and the Executive Director of Student Experience and Career Development at Virani Undergraduate School of Business at Rice University.
Rene Bakker is a Professor of Inclusive Entrepreneurship and Work in the Department of Strategy and Entrepreneurship at Tilburg University.
Our Story
Back in 2016 while we were all strategy professors at the Kelley School of Business at Indiana University, we searched extensively for a strategy textbook that met all of our teaching needs. It needed to be practical, affordable, accessible, to the point, and tools-based. We could find no such book, so we decided to write it ourselves. Now, a few years later, it's available thanks to Oxford University Press.
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Audio Version of
Strategy in 3D
If you prefer to listen to books, rather than read them, then you can now access an audio version of Strategy in 3D. This means you can digest this material while exercising, doing chores, driving or anything else. The audio version of the book can be accessed via most audio book retailers including Audible and Spotify.
