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Greg Fisher   John Wisneski   Rene Bakker


Published by Oxford University Press

  • Integrates strategic management theory and practice using a novel organizing framework

  • Provides step-by-step implementation instructions for each practical application of a strategic tool

  • Demonstrates when, why, and how to use an array of strategic analysis tools

  • Includes cases which have never been published before

Why this book, now?

Strategic decision making and action used to be off-limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.

The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future, tomorrow's history. Rapid innovations and ever-increasing complexities limit executives' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization.

Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century.

Table of Contents

Chapter 1: Introduction

Part 1: Fundamentals
Chapter 2: Definition and Levels of Strategy
Chapter 3: The Context for Strategic Decision Making
Chapter 4: The 3D's of Strategy

Part 2: Tools
Chapter 5: A Strategy Toolbox
Chapter 6: STEEP
Chapter 7: 5-Forces
Chapter 8: Competitor Analysis
Chapter 9: VRIO
Chapter 10: Financial Performance Analysis
Chapter 11: SWOT
Chapter 12: Root Cause Analysis
Chapter 13: S-Curve Analysis
Chapter 14: Value Chain Analysis
Chapter 15: Hypothesis Testing
Chapter 16: Segmentation Analysis
Chapter 17: Vertical Integration
Chapter 18: Market Entry Modes
Chapter 19: Business Model Canvas
Chapter 20: Balanced Scorecard

Chapter 21: Conclusion

Chapter Case Studies

"Strategy in 3D is one of the most useful and practical strategy books I have encountered. It is structured extremely well around the core strategic modules of diagnosis, decision, and delivery. It also gives students a practical how-to guide to 15 of the most useful strategy frameworks. Students tend to enjoy the contemporary examples and it is clear the authors have written a book that remedies some of the typical issues in strategy textbooks."

Will Geoghegan,

Assistant Clinical Professor, Kelley School of Business, Indiana University.

Award-winning instructor, 

Named among the “40 Most Outstanding B-School Profs under 40 in the World” by the Poets and Quants website

Instructor Resources
Instructor Resources
Instructor files include slides and video case studies that accompany the material in the book.

Greg Fisher is the Larry & Barbara Sharpf Professor of Entrepreneurship in the Management and Entrepreneurship Department at the Kelley School of Business at Indiana University.

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John E. Wisneski is a Clinical Assistant Professor in the Management & Entrepreneurship Department at the W.P. Carey School of Business at Arizona State University.

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Rene Bakker is an Associate Professor in the Strategy and Entrepreneurship Department at the Rotterdam School of Management at Erasmus University.

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Our Story

Back in 2016 while we were all strategy professors at the Kelley School of Business at Indiana University, we searched extensively for a strategy textbook that met all of our teaching needs. It needed to be practical, affordable, accessible, to the point, and tools-based. We could find no such book, so we decided to write it ourselves. Now, a few years later, it's available thanks to Oxford University Press. 


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Online Material to Compliment the Book

With so many classes shifting to an online or hybrid format, Will Geoghegan, Greg Fisher, and Matt Josefy have developed high quality, engaging, asynchronous online learning material that complements Strategy in 3D. We have learning modules that pair with chapters in the book. Each learning module contains: 

  • short quiz

  • An explainer video 

  • An application case study video where students watch an up to date video about a well-known firm; embedded in the video are questions that test application & understanding of concepts

  • An application template for students to apply each strategy tool in the book to a firm of interest  

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